About
Hi, I'm Francesco.
I live and work in Monselice, at the foot of the Euganean Hills near Padua. I went to accounting school, then did a vocational diploma in digital marketing, then spent a year and a half as a Shopify developer. Since 2024 I've worked for myself, and I study computer science in Padua on the side.
Put like that it sounds like a plan. It wasn't.
- Monselice, Padua
- Freelance since 2024
- Computer science · UniPD
The path, line by line.
I studied accounting, so I'll tell it like a ledger: for each step, what I put in and what I got out.
High school
Accounting at Istituto Kennedy, Monselice
After three months of science high school.
Debit · what I put inFive years of bookkeeping, commercial law and cost analysis. Tiring, at the time.
Credit · what I got outI think about acquisition costs and margins with the same frame I used to read a profit and loss statement at sixteen.
After school
ITS Mario Volpato Academy, Digital Marketing & Innovation
Vigonza, Padua.
Debit · what I put inTwo years of project work with real companies, instead of a university that then felt too theoretical.
Credit · what I got outMarketing as a trade, with constant feedback. Graduated with 96/100.
2023 – 2024
Shopify developer at Making Science
A year and a half.
Debit · what I put inInherited themes, production code, real deadlines. I spent the first three days just working out what overrode what.
Credit · what I got out70% of the job is reading other people's code. And unchecked tracking always lies.
Autumn 2024
Freelance
Websites, campaigns, software.
Debit · what I put inNobody reviews the work for me: every decision weighs twice as much.
Credit · what I got outThe full view: client margins, sales cycle, who turns a lead into a contract.
September 2025
Computer science at the University of Padua
While working.
Debit · what I put inJava, algorithms and discrete maths, after days with clients.
Credit · what I got outThe things I knew how to use, I can now build from scratch.
2026
My own products
OPVS, Dvralis, SEO Command Center and more on the way.
Debit · what I put inTime taken from client work and invested in my own software.
Credit · what I got outTools of my own to grow, alongside client projects.
Take it apart, understand it, put it back better.
Films ruined the word hacker. For me it means taking something apart to understand how it really works, not how the documentation says it does. I do it with code, with a funnel that doesn't convert, with a business process that lives in ten spreadsheets.
The limit: it doesn't work with people. People aren't optimised, they're listened to.
- Where are time, information or attention being lost?
- Which step is manual only out of habit?
- What must stay under people's control?
Away from the screen.
Not a list of hobbies to seem likeable. It's where I learned almost everything that matters with clients.
Tennis
I've played since I was eleven: more than thirty trophies and a few missed match points I still remember. Today I also referee tennis and padel tournaments in Veneto.
Giovani Montanari
Started in 2022 from a complaint: around Monselice there wasn't much to do if you wanted to be outdoors rather than in a club. First hike: eight people. Today, more than fifty.
Salsa and bachata
For someone who plans everything, the dance floor is the most uncomfortable place I know. That's why I keep going back.
Volunteering
Websites for the Lions Club and Tennis Club Monselice, science lessons for school kids. It's where I try new things without making a client pay for my mistakes.
The shelf.
Four books that changed how I work. Hover over them to pull them out.Tap them to pull them out.
The Lord of the Rings
J.R.R. Tolkien
Taken from my father's bookshelf at thirteen. Tolkien built a world first and then put a story in it: it's still how I approach software.
Scientific Advertising
Claude Hopkins · 1923
No opinion is worth as much as a test. Written in 1923: I had to get six predictions out of ten wrong to believe it.
Influence
Robert Cialdini
Persuasion or manipulation depends on who benefits. If the decision is good for both sides, it's persuasion.
Thinking, Fast and Slow
Daniel Kahneman
Visitors decide in three seconds, on autopilot. A clear page is one that's clear to that autopilot.
If you've read this far, write to me.
By now you know me better than many clients do. Tell me about your project, or just where the work gets stuck.